Leah's Rhetoric Blog

Outline - Commercial Speech #1: Head and Shoulders Commercial with Odell Beckham Jr. URL: https://www.youtube.com/watch?v=NuEW3kkk39k Background Speaker: Odell Beckham Jr. He is a well known wide receiver for the New York Giants He is famous so this helps sell the product and makes this commercial more effective Purpose To show that a popular athlete uses the brand Head and Shoulders The main goal is to sell this product (Head and Shoulders) Details Setting NFL stadium Locker Room Audience This commercial is directed at anyone who had dandruff Any age group (but mainly people that know what it is - older age) Advertising The slogan “Shoulders were made for greatness. Not dandruff.” was said by Odell during the commercial The slogan made an appearance at the end of the commercial with an image of the product itself Language Tone Odell uses a variety of tones throughout this commercial including: Speak...

https://www.youtube.com/watch?v=NuEW3kkk39k Head and Shoulders Commercial with Odell Beckham Jr. The speaker of the commercial is Odell Beckham Jr. He is a well known wide receiver for the New York Giants. Since he is famous this helps sell the product and makes this commercial effective. The purpose of this commercial is to show that a popular athlete uses the brand Head and Shoulders. The main goal is to sell Head and Shoulders. The setting is really important in this commercial because it is in an NFL stadium. At the end they show the product and its slogan, “Shoulders were made for greatness. Not dandruff.”. This was also said by Odell in the commercial. The ethos part is that Odell Beckham Jr. is a credible source because he is a famous athlete. People often associate his hairstyle with the hair product that he uses. Pathos is exemplified through making the audience want to buy Head and Shoulders to get great hair and to become something great like him. In this commercial ...

The most challenging parts of this assignment were finding references, and making the paper flow easily. I could have taken a bit more time finding my references to give me better examples and information about my topic. I think that having the peer edits were very helpful and allowed you to see other peoples perspectives. I also think having a conference with you was very helpful because it allowed me to ask you questions about my paper specifically. The least useful source that we were able to use was analyzing the sample papers. I think we should use something more hands on like editing them.

Please review my report.

Example Papers (Strength & Weakness):   Paper #1:   Strength:   The  in text  citations were added well into the paper (not just thrown in)   The paper has a good flow to it (separations / sections off nicely)   Great conclusion   Weakness:   The introduction paragraph could have been better worded   Needs more examples to back up citations   Never  start  paper  with a quote! Start with a hook.   Paper #2:   Strength:   Good backup information   Great sources   Did not babble (short paper but good information)   Weakness:   Needs to be more like an academic piece   BAD reference page   Make the paper flow more   Paper #3:   Strength:   Good flow from sentence to the  in text  citation   References used very well   Good introduc...