Commercial Outline

Outline - Commercial Speech #1:
Head and Shoulders Commercial with Odell Beckham Jr.
URL:
  • Background
    • Speaker: Odell Beckham Jr.
      • He is a well known wide receiver for the New York Giants
      • He is famous so this helps sell the product and makes this commercial more effective
  • Purpose
    • To show that a popular athlete uses the brand Head and Shoulders
    • The main goal is to sell this product (Head and Shoulders)
  • Details
    • Setting
      • NFL stadium
      • Locker Room
    • Audience
      • This commercial is directed at anyone who had dandruff
      • Any age group (but mainly people that know what it is - older age)
    • Advertising
      • The slogan “Shoulders were made for greatness. Not dandruff.” was said by Odell during the commercial
      • The slogan made an appearance at the end of the commercial with an image of the product itself
  • Language
    • Tone
      • Odell uses a variety of tones throughout this commercial including:
        • Speaking louder to get the audience's attention
        • Speaking slower to make a statement
  • Names
    • Odell says “The only name that matters is my own, and one thing I never carry on my shoulders is dandruff.”
    • My shoulders carry a lot of names…, some I deserve…, others I don’t.”
    • Back of his Jersey (always has a different adjective)
  1. OBJ
  2. Competitor
  3. Overrated
  4. Passionate
  5. Magician
  6. Entertainer
  7. Beckham Jr.
  • Effectiveness
    • Music
      • Uses intense music
      • Whistles during the game
    • Pauses
      • Slow pauses in between him saying things


  • Speaking Strategies
    • Ethos: the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
      • Odell Beckham Jr. is a credible source because he is a famous athlete
      • People often associate his hairstyle with the hair product that he uses
    • Pathos: (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
      • Exemplified through making the audience want to buy Head and Shoulders to get great hair
      • To become something great like him
    • Logos: (appeal to logic) is a way of persuading an audience with reason, using facts and figures.
      • Uses intense music with small amounts of information being said to get the audience to really listen to what he is saying
      • They also use his jersey as a way to show that his shoulders are clean because that is one of the promises of the product
      • Less dandruff equals less mess on a jersey and a name
  • Since he has a big name for himself the last thing that he wants to have on his shoulders is dandruff.

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